Happy new year! It’s 2021 already and after a year like 2020 we tend to reflect and look forward! 2020 was quite an intense year for all of us with the arrival of the corona virus, being socially distanced all the time and having to adapt every day. It was a tough year for all of us but it was also the year RootedAmsterdam was founded. We founded our company with the intention to make a difference in not only the fashion industry but also in the world. By choosing to only offer sustainable brands on our platform we want to set an example and show people that streetwear and sustainability can go hand in hand. You don’t have to pollute the planet to look good and dress the way you like.
But let’s not look back too much at 2020, instead, let’s look forward to the coming year and the many surprises and good things it will bring. We asked some of the brands on our platform what they would like to see different or change in the fashion industry in the coming year(s).
Firstly, we would like to see more information from the fashion industry on how the clothing is produced what happens during the process of producing clothes. In this way, people become more aware of what kind of clothing they buy and it becomes part of the value they attach to a brand. This does not necessarily have to come from the sustainable clothing industry, the entire industry should actually contribute to this, but the fair trade clothing industry does play an important role in making a statement.
Secondly, it would be great to see more brands in the fair trade clothing industry working together. We believe this has a positive influence on the growth of the fair trade clothing industry and the brands that are part of it.
Thirdly, it would also be great if the fair trade clothing industry would also play a role in social matters. This is in line with the vision behind the fair trade clothing industry and is in line with modern concepts about the role that organizations play in society.
If we had to list 3 improvements for the fashion industry, we argue for more awareness about the origin, the process and mass production of the clothing that we all consume. For us, sustainability starts with a product, in this case a fashion item, which lasts as long as possible. You buy less, but the best. Paying extra for that is not necessary, but it is worth it.
- Tackle companies that use child labor and companies that employ their employees in poor working conditions.
- Companies start working even more with residual flows.
- More media attention for sustainable clothing.
- More awareness among people to use clothing much more sustainably.
- Larger range of sustainable streetwear, both online and in physical stores
- That larger brands no longer stunt with clothing for extremely low prices that are not possible at all