About Us

There is one thing that unites us all and that is the need for a more sustainable fashion industry and world.

About Us

There is one thing that unites us all and that is the need for a more sustainable fashion industry and world.

Core Message

Sustainable Mindset

To tackle the pollution in the fashion industry we think there needs to be a radical change in how we not only produce clothing but also think about sustainability. A sustainable mindset is what we need to adapt in order to be sustainable in our choices. We believe that embracing brands that adopted this mindset is a good way to expose our consumers to sustainable thinking.

0

TRILLION

liters of water are used by the fashion industry each year.

Est. 2020

Our Story

Rooted is an Amsterdam based sustainable street wear platform where sustainable fashion brands and consumers get a chance to meet. Rooted was founded both out of a passion for fashion and a serious drive to make the fashion industry more sustainable. We want to motivate our customers to make more sustainable choices and give sustainable brands the attention they deserve.

On our platform, you’ll find the coolest sneakers, the hippest tees, and the freshest fits, all of which are sustainable. With well-known and lesser-known brands on our platform, we want to create the ultimate marketplace for consumers to shop and brands to display their products. There is one thing that unites us all and that is the need for more sustainable fashion industry and world. We believe it is possible to make the fashion industry more sustainable and any initiative working towards that goal is admirable. Sustainability should be the norm and together we will make this happen.

To tackle the pollution in the fashion industry we think there needs to be a radical change in how we not only produce clothing but also think about sustainability. A sustainable mindset is what we need to adapt in order to be sustainable in our choices. We believe that embracing brands that adopted this mindset is a good way to expose our consumers to sustainable thinking.

Buying sustainable fashion through Rooted Amsterdam allows you to support these ethical stores and help them continue their revolutionary mission.

Not only that: when more and more people switch to sustainable clothing, the fashion industry will have to change accordingly to satisfy that demand. Ready to join our mission?

Core Goals

Increase Awareness

When starting to build our platform we adopted several goals that we think are the basis of our concept.

  • Educate the consumer
  • Promote the brands and producers of sustainable streetwear
  • Unify consumers and brands in Europe
  • Be transparent and honest
  • Promote charities that tackle environmental issues
Our Concept

All sustainable streetwear shops in one place

Local Trade

Supporting the local brands.

5+ Brands

Browse through all your favourite shops on one website.

Zero Waste

Only sustainable items are listed.

Founders

Meet Our Team

Rooted Amsterdam was founded by a group of 4 university students who share the same mission and vision for a sustainable world.

Ahmet Karatas

Co-founder

Sebastiaan van Schaik

Co-founder

Anila Hasani

Co-founder

Julius Lennaerts

Co-founder